My name is Joël, and my passion for videography started in my bedroom, where I spent hours creating YouTube videos. I loved capturing stories and bringing footage to life through editing.

Over time, I started filming friends more often and creating music videos. That’s when I realized videography was much more than just a hobby to me it became something I truly felt passionate about.

During my studies, I continued developing my creativity and skills, and today I help clients capture their stories in a pure and meaningful way.

For me, video is not only about creating beautiful visuals, but about showing emotion, authenticity, and telling stories that truly connect with people.

My faith also plays a big role in what I do. That is where the name PureFrame comes from: capturing moments with purity, meaningfulness, and purpose.